Phase #1
Working with a client, I was tasked with making a new logo. Their business focuses on selling merchandise to smaller artists who couldn’t afford the prices charged by larger distributors. Therefore, a logo was needed that communicated approachability and familiarity with music. In the first phase, I created over 48 black-and-white logos. Needing to hit 48 logos meant I had to push myself well past when I thought I’d be out of ideas. The result was a couple of extremely original and eye-catching logo marks.
While only three could make it onto the next phase, there’s plenty here I’m quite proud of and hope to use in future projects.
Phase #2
In the second phase, I made 12 further designs for each of the original 3 logos. Through a series of critiques and redesigns, the “cat-box” logo-mark evolved into its final version. Every detail was simplified, and finally complemented with a hand-drawn wordmark. The tail represents an instrument cable, and the comfy colors suggest a safe repose from the intense world of the music industry.
Phase #3
I developed the final logo-mark into a cohesive branding strategy, with two complementary fonts, a color scheme, and a business card that plays on the whole-note and repeat signs.
The client was very pleased with the final result and is considering it for the final product.
Mission accomplished!